Google Sheets Add-On

Translate app store listings and strings within every store's character limit

Glotwise works inside Google Sheets to translate your app store listings and app strings. It tracks each store's character limit per field, maintains a shared glossary, and exports strings.xml, xcstrings, resx, and JSON files ready for your project.

What it does

Everything in one spreadsheet

App store listing translation

Translate titles, short descriptions, full descriptions, and keywords for each target language, all in the same sheet as your source text.

Per-store character limits

Each translated field shows a live character count against the store's limit, so you know before submitting whether a translation is too long.

App strings translation

Translate your in-app strings in the same workflow as your store listing, using the same glossary and the same sheet.

Glossary management

Define brand names, product terms, and words that must not be translated. The glossary applies to every language in your workbook.

Developer file export

Export finished translations as strings.xml, xcstrings, resx, or JSON — structured and ready to include directly in your project.

Works inside Google Sheets

The add-on runs in the sidebar of a sheet you already own. No separate account or editor — your team reviews and edits translations like any other spreadsheet data.

How it works

Built around the constraints of real app distribution

Character limits tracked per field

App stores set different character limits on titles, subtitles, and descriptions. Glotwise tracks these limits by field, displaying a count in each cell so translators do not need to look them up or count manually.

Glossary keeps terms consistent

Brand names, feature names, and reserved terms are stored in a dedicated glossary sheet. Translations reference the glossary so your terminology stays consistent across every target language.

One export step per format

When translations are complete, choose a format — strings.xml, xcstrings, resx, or JSON — and download a file that includes all languages at once, with keys and values structured for direct use in a build.